Business Outlaws

“I call it a fallacy. Everyone always says you need to be first to market. … However, the vast majority of entrepreneurs are never in that position. So, what are you gonna do?” – BigMikeBeing a first mover in your market doesn’t mean shit if you’re leading a startup rather than a multimillion-dollar corporation. And even if you have the capital in place to be a first mover, your competitors will always be there, waiting in the wings to take you down with a more developed, intuitive product. The first-mover advantage is a bullshit concept. What you truly need to do first is solve that one key problem your client has been grappling with. What I’m trying to say is, being the first to market means nothing without first demonstrating value to your audience. On Ep. 60 of Business Outlaws, co-hosts BigMike and Chris “Bulldog” Collins explain why only fools rush into their respective markets without a well-developed strategy to set them up for success. Luckily for those fools among us, the Outlaws reveal what entrepr