Made It In Music: Interviews With Artists, Songwriters, And Music Industry Pros

Steve Robertson: Bringing Rock to Music City

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Sinopsis

Steve Robertson works in A&R at Atlantic Records. He has worked with Paramore, Day to Remember, Shinedown, and many more incredible artists.Steve’s career in the music industry was sparked at a young age. Since he was 8 years old, Steve knew he wanted to work in radio. As he was figuring out what to do after graduating high school, he found a school that prepared him for radio. While there, Steve discovered his love for alternative rock, and made his way to become an assistant music director at WRR in Orlando.Once Steve finally got his dream job and became an A&R for Atlantic, his only task was: “Go sign bands”.However, he had a couple learning curves:Even though he liked songs, it didn’t mean that millions others would,The risk is significantly higher than the radio side,Not everyone wants to be signed by a major label,You have to work hard- get out there and become known.“In A&R, you will definitely fail most of the time”Not everything is smooth sailing, but after the learning curves, he shares