Stand Out Life

With a career inspired by watching ‘Bewitched’ at the age of 6, Bec Brideson’s interest in the world of advertising started young - they may not sound related but Bec was interested in Samantha’s husband’s career which was in advertising. Wanting to challenge the status quo as well as do work that is equal parts creative and analytical - working in advertising was a no-brainer for Bec. But it hasn’t always been easy. As a young female in the industry that has ‘Mad Men’ as it’s history didn’t come without challenges. Challenges that gave her the drive and ambition to prove them wrong. At 29 Bec became the youngest female Creative Director in Australia’s ad-land, after writing her own marketing plan for her career. In this episode we unpack the world of advertising, and Bec’s passion, the way businesses and brands need to understand the female buyer. An industry that I feel guarded about because in the past they have played to women’s insecurities - of not pretty enough, not good enough, not organised