Metrics That Matter

Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Mentioned in this episode: DAC Cheat Sheet: www.fundraisingreportcard.com/DACSheet DAC Excel Calculation Template: www.fundraisingreportcard.com/DACTemplate What is overhead: http://overheadmyth.com/faqs/ Fundraising expenses: http://www.nonprofitaccountingbasics.org/fundraising/accounting-fundraising-expenses