XR for Business

If picking out a car off a lot is like picking out a handful of eggs from a basket, then assembling your perfect vehicle – fine-tuned to your specifications, BY you – is like picking out a few hundred grains of sand from the Sahara desert. At least, that’s how ZeroLight’s Barry Hoffman sees it. Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Alan: Today’s guest is Barry Hoffman from ZeroLight. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. He has a background with telco, gaming, automotive, and data science, and interactions with CRMs being the major thread in his career. At ZeroLight, Barry is responsible for their US operations, and also leads strategic partnerships and ZeroLight. This company, just so you know, is really incredible. They’ve taken virtual and augmented reality for the automobile industry to the next level; from AR apps where you