XR for Business

Alan – and XRIgnite — isn’t the only XR shepherding game in town! Samantha Wolfe — who co-authored Marketing New Realities with previous XR for Business guest Cathy Hackl — drops by to share her own insights on how best to help brands, businesses, and campaigns venture into the XR minefield, and come out the other end unscathed. Alan: Today’s guest is Samantha Wolfe, managing partner at we are PHASE2. Samantha is a marketing and branding strategist, focused on making “never done before” a reality. Sam is a co-author of the book “Marketing New Realities: An Introduction to Virtual Reality and Augmented Reality Marketing, Branding, and Communications,” and is a contributing author to Charlie Fink’s book “Convergence: How the World Will Be Painted With Data,” with a chapter focused on augmented reality for brands. She also runs the largest marketing and branding Facebook group focused on VR, AR, and MR, which has over 2,500 members.