XR for Business

Step 1: Plant augmented reality gnomes across the world. Step 2: …? Step 3: PROFIT! Just kidding — Trigger Global’s army of AR gnomes has a more solid business plan than the Underpants Gnomes, as well as many other ventures across popular brands, utilizing mixed reality technologies to bring them to life. CEO Jason Yim emerges from his hidden meadow to talk about a few of them. Alan: Hi, my name is Alan Smithson, the host of the XR for Business Podcast, and today’s guest is Jason Yim. He is the CEO and executive creative director of Trigger Global, the mixed reality agency. He has creatively led over 150,000 hours of development in mixed reality, including as a Snap Lens Studio partner, preferred developer for Facebook, and showcase developer for Euphoria and Google, as well as an early adopter and early developer for Magic Leap. Yim’s recent high-profile work incorporates mixed reality in marketing for Star Wars: The Last Jedi, product development for Hot Wheels, and locatio