XR for Business

Most businesses have the information and infrastructures they need to be more efficient and competitive — it’s just a matter of having it all at their fingertips. RE’FLEKT is working at making that process easier by creating a modular, scalable, open-source operating system for businesses to build their own in-house AR applications on top of. President and CMO Dirk Schart drops in to explain how. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is Dirk Schart RE’FLEKT President and CMO. Dirk Schart is a marketing and growth driven tech executive, whose current mission is to build the operating system for enterprise augmented reality. Dirk leads the US operations for RE’FLEKT. Dirk is one of the first employees of RE’FLEKT and is a funded company by global companies such as Bosch and BASF, and today plays a leading role in enterprise AR. Previously, Dirk built the Digital Innovation Lab for Hyperloop Transportation Techno