Saunders & Cash

We recently caught up with the very busy Liz Farha of Midwest Billboards as our guest on Saunders and Cash and it turned out to be an exciting enterview.  Twelve years after getting a start in the billboard business, Elizabeth Farha is now the Chief Executive Officer of Midwest Billboards  and has finally achieved "what I was always moving towards."  She now has 15 billboards in the Wichita area and a total of 55 digital billboards across Kansas and Oklahoma. For marketing of a business, digital billboards have changed into management company, to get a marketing message to potential clients with ads that can change based on things like the weather, time of day or specifics of a marketing message.  She says she's able to have an immediate response to customers and to market conditions her billboards feature new ads every day, including multiple new ones from the same clients.  Learn more about this female leader and entrepreneur in our interview and learn more here.