Saunders & Cash

Brandy Willett Brandy Willett, an “entrepreneur enabler” is closely engaged in a broad number of entrepreneur programs in Wichita including the E2E incubator, Start Up Grind, One Million Cups and Women Entrepreneurs of Kansas. In the interview she talks about the advantage of working with entrepreneurial start-ups because of the flexible of starting with a dream and a vision of what you want to do, but also have the ability to pivot if the market demands its. Her best advice to a startup entrepreneur is to start with yourself to make sure you are authentic. And then look at what your customers want and then, third is what are you doing for your employees with your company brand.  The entrepreneur starts the dream and then as part of branding be able to tell a clear message about what your company does or what products you are providing. Entrepreneurs need to keep the big picture in mind, and not the small details about the right font for marketing materials. The number one thing you need to do to get your mes