Alareia Master Class

Chris Arnold is currently based out of Tulum, Mexico. He joins Brian on the show today to talk about an uncommon marketing strategy: the radio. In today’s episode, Chris talks about the best ways to advertise on the radio, the lessons he’s learned over the past nine years, and how radio advertising can help boost the quality of your lead generation.   Key Takeaways:   [1:00] Chris lives full time in Tulum, Mexico. When his business closed their brick and mortar business, he and his wife moved to Mexico and work completely virtually. Chris is the visionary of his wholesaling business that’s based out of DFW. [3:25] Radio advertising has helped them expand to all of North Texas, and they scaled from a boutique brokerage into the wholesale side, so they could maintain lifestyle. Chris started radio advertising nine years ago. It’s a dependable marketing channel because it’s not list-dependent. [6:15] Chris shares the key points to being great on the radio. The first is pricing — you make all of the money on the