Alareia Master Class

Today’s guest is an expert in direct mail. Ryan Dixon from REI Print Mail is on the show today to share the secrets of direct mail as a marketing technique. Ryan talks about direct mail compared to some of the other marketing strategies, some of the unique products they offer at REI Print Mail that set them apart, and some best practices for using direct mail to get the most return for your money.   Key Takeaways:   [1:05] Brian and Ryan discuss whether direct mail is dead, in light of things like mass texts, RVM, and cold calling. Ryan talks about the idea of silos of marketing techniques, and how once one fills up, people move to another marketing technique. [3:10] Brian and Ryan talk about the pricing of direct mail, versus the pricing of other marketing techniques. When you consider response rate and the fact that people can hold onto a mailer and follow up later, the cost per lead is generally pretty good. [4:55] REI Print Mail has been around for 27 years, and their unique products and experienced coach