Be The Drop - Investigating Brand Storytelling

If you're wondering how to approach your content marketing, don't worry; you're not alone. Many people are overwhelmed by the number of channels and sheer volume of content they think is required to connect.  Our approach is to create one central report that maps out the key elements of your content strategy, we call it the Gold Report because it's worth its weight in gold! One central location for all your critical content data, our Gold Report matches target audience(s) and content themes to key business goals. It identifies relevant keywords, content channels and visual media to take the headache out of regularly producing content. Does your content strategy do the same? In today's episode of Be The Drop, Narrative Marketing's Wordsmith Jojo Furnival and I chat about the value of a content strategy, the latest Facebook algorithm changes, and we reveal some of the secrets behind creating a Gold Report of your very own. Want more content marketing how to's, or tips to help you promote your business? We rel