Be The Drop - Investigating Brand Storytelling

It's important in small business to get the right business advice. I can safely say that my guest this week, Luke Talbot-Male, can be counted on to give it! Launching a surf school in Port Elliot in 2001 was Luke's way of mingling business with adventure. And what an adventure it has been! At one point, Luke managed 15 different brands and operations, including Heysen Trail walking tours, a team building activities company, a Kangaroo Island backpacker hostel, restaurant, cabin park, and kayak tours in Exmouth, WA! So he has loads of experience building successful businesses; and has been in the top 20 fastest growing South Australian companies four years running. In today's episode of Be The Drop, I chat to Luke about using different communication tactics for different audiences. He reveals how to successfully incorporate remote workers into your Aussie team and explains the importance of a Big Hairy Audacious Goal. -- To explore these topics in more detail, join our Storytelling Superheroes Facebook Group w