Be The Drop - Investigating Brand Storytelling

The rise of electric cars is happening across the globe, although Australia is currently lagging behind when it comes to cleaner, greener transport options. However, a recent report funded by Jaguar claims two thirds of Australians will have an electric car within the next 10 years. Mark Harrington is a pioneer in eco-friendly business, recognising the potential and untapped market of green transport, by delivering chauffeured or leased hybrid and fully electric cars. In an age of ride sharing and Uber, myCar is a door-to-door, on demand, individually tailored service that is set to shake up Adelaide's approach to transport. In today’s episode of Be The Drop, Mark describes the challenges of being the first to market. Mark discusses why he implements a collaborative approach, and how his adaptability has been critical to allow for future expansion. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you’d like help getting started to