Be The Drop - Investigating Brand Storytelling

TED Talks deliver "ideas worth sharing" but what makes one presentation more captivating than others? When information is presented to us, it's difficult to remember a string of facts, instead, people connect and empathise through the use of story, to teach knowledge and impart wisdom. Jon Yeo, Curator and Licensee of TEDxMelbourne, is a communication expert, a facilitator of growth, and an entrepreneur. Jon has a rich history of helping leaders engage their followers, and for developing speakers to present both TED Talks and business presentations. In today’s episode of Be The Drop, Jon explains why we need good communication skills and how to develop them. He shares real examples and relatable analogies to show how stories affect us, and how we can don't do our pitches justice without them. ---- James Cridland, Podnews.net Editor and international podcast speaker is coming to Adelaide on Wednesday 23rd October to present the latest data on podcasting trends from around the world. I’m super excited to host t