Customer Equity Accelerator

We take for granted that we can track and measure every piece of data. Big data guru Bob Page takes us back to a time before enterprise class web analytics were a thing. Bob shares his experience founding analytics firm Accrue, owning analytics at Yahoo & eBay, and building Hortonworks. Bob talks about working with large data sets, how the Search team at Yahoo developed Hadoop, and how he used data to support decision making at Yahoo and eBay, including an ROI model to calculate data program investments. Learn more about your ad choices. Visit megaphone.fm/adchoices