Customer Equity Accelerator

When everybody owns the customer, no one owns the customer. Diane Magers, CEO of the CXPA, shares the importance of the Customer Experience Officer (CXO) to an organization and how the rise of the CXO can drive better business results. Customer experience (CX) in relation to customer equity acceleration: If analytics explains what is happening, then CX explains why it’s happening. CXOs can shepherd change to better fulfill the unmet needs of a company’s biggest asset: the customer.  Learn more about your ad choices. Visit megaphone.fm/adchoices