Customer Equity Accelerator

What is the fundamental unit of value to a business? It turns out it’s the customer. Artem Mariychin, CEO of Zodiac Metrics, joins Allison Hartsoe to explain why companies should care about calculating Customer Lifetime Value (CLV), how to establish an accurate CLV formula, and the positive business impact organizations can drive. Artem outlines how through having the right information and a data-driven approach to the customer, companies are able to increase their ROI and make better business decisions.  Learn more about your ad choices. Visit megaphone.fm/adchoices