Customer Equity Accelerator

Not every dollar is created equally. Dan McCarthy, Assistant Professor of Marketing at Emory Univ., talks about Customer Based Corporate Valuation (CBCV), which is at the heart of CLV Marketing. He shares how CBCV synthesizes marketing and finance, allowing marketers to speak the CFO’s language about the potential value being driven for the company. Customers are the metric of measurement for future revenue, allowing for more accurate predictive valuation.  Learn more about your ad choices. Visit megaphone.fm/adchoices