Customer Equity Accelerator

There is no such thing as an average customer. While it’s easy to say the customer is the most important asset, few have spent time quantifying what that truly means.  Anthony Choe is one of those few. As Founder at private equity firm Provenance Digital, he uses Customer Lifetime Value as the primary lens for evaluating businesses. He explains how predictive CLV provides precision and allows both the investor and company to have a singular focus on the customer among all the data noise.  Learn more about your ad choices. Visit megaphone.fm/adchoices