Customer Equity Accelerator

The charm of AI may have been kept alive by Hollywood, but Ash Dhupar knows its real-world application can have huge impact on the bottom line. As Chief Analytics Officer at Publishers Clearing House, he and his team utilize 180 algorithms to predict LTV with a 2-3% accuracy. By adding the laser focus of CLV as an objective, the application of machine learning and AI techniques help to point to the most powerful marketing channels by attribution, better optimizing marketing dollars. Learn more about your ad choices. Visit megaphone.fm/adchoices