Customer Equity Accelerator

Customers are actively indicating how they wish to engage; you just have to find the signal. Bob McKinney, Head of Marketing at Batteries Plus Bulbs, has mastered finding it. Through a platform of smartly interconnected systems, his team arms the frontlines with the information they need to build strong relationships. From providing ranked CLV in real-time to being able to save bad customer experiences, Bob shares how CLV has provided a singular focus for Batteries Plus Bulbs’ tactics and relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices