Customer Equity Accelerator

How do marketing leaders unlock value? Laura Beaudin of Bain & Co. knows the statistically significant things that leaders do differently. Marketing leaders reorient their entire mindset to truly put the customer first. They break down silos. And CMOs no longer focus on funnel filling but instead curating lifetime customer conversations. Laura outlines three steps anyone can follow to transform their marketing and strike a balance between the math and the magic of marketing.  Learn more about your ad choices. Visit megaphone.fm/adchoices