Customer Equity Accelerator

Are product-centric organizations tone-deaf to customer needs & desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch, explains how these mindsets are not mutually exclusive. She offers 3 steps to take: setting clear, quantifiable goals, ensuring a balance between product- & customer-centric approaches to align everything with the company’s core values, & using data at each step in the innovation cycle to ensure product optimization. Learn more about your ad choices. Visit megaphone.fm/adchoices