Customer Equity Accelerator

This week in the Accelerator:How does a new brand generate quality customers? In this episode host Allison Hartsoe speaks with Kate Fernandez, Brand Marketing Director at Winky Lux. Winky Lux is a fast-growing cosmetics brand which has used customer lifetime value to their advantage. Kate talks about creating experiences to connect new customers to the product but also how they look at customer lifetime value to make product merchandising decisions.     Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices