Customer Equity Accelerator

This week in the Accelerator: How should we measure the customer experience offline? What happens when a digital measurement expert turns his eye to the offline world? Author of Measuring the Digital World, Gary Angel, has done just that. How can data be used to help us plan for a better customer experience in real life? What could we see if we only apply digital measurement techniques to the offline world? In this episode I interview Gary Angel, CEO of Digital Mortar, an innovative technology for measuring the offline world.  Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices