Customer Equity Accelerator

What kind of financial impact should marketing-savvy businesses expect in 2019? Dan McCarthy, co-founder of Theta Equity Partners and an assistant professor of Marketing at Emory University joins us this week in the Accelerator to explain corporate valuations based on the quality (not quantity) of customers. He talks about why StitchFix’s numbers are so good and why HelloFresh and BlueApron have a serious retention problem. Dan lays out why customer value is so important and why smart, strategic marketing matters more to your bottom line now than ever before.      Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices