Customer Equity Accelerator

This week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silicon Valley’s legendary investors and part of the firm Kleiner Perkins. Before starting his career as a VC, Doerr worked for Intel under Andy Grove. The root of Measure What Matters is actually the codification of Intel’s management strategy. Over the years, Doerr applied it successfully to the young start-ups he mentored, including Google. Now in Measure What Matters, he shares how any business can understand and apply the same techniques for focused, high-performance growth.      Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices