Customer Equity Accelerator

This week it’s our 100th episode! Zachary Anderson, SVP and Chief Analytics Officer at Electronic Arts joins Allison Hartsoe in the Accelerator. Zack has been on the vanguard of customer analytics innovation to improve both products and customer satisfaction. He and his team continue to grow and focus on what motivates players, what they like in games and how to make games better. But it’s not easy to bring the whole company along. Zack shares his insights on how to do it. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices