Palmetto Report

(Rock Hill, S.C.) — In the last three years, the resale market for clothing has grown at 21 times the pace of the mainstream apparel market, according to research collected by the online thrift store thredUP. This growing market is predicted to reach $51 billion by 2023, in part because of millennials and Generation Z, who have really turned thrifting, which has been around for a long time, into a fashion trend. According to Dr. Jane Thomas, a professor of marketing at Winthrop University, thrifting has become much more socially acceptable than it was 30 years ago. “Today it’s something people, a consumer, would brag about and say ‘I got this at a thrift store and let me tell you about the great bargain I got,’” said Thomas, who was a guest on the Palmetto Report to discuss the trend.