Web Directions Podcast

Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people? Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation. You’ll see real world examples of what the team has achieved and learn how to connect some of the more esoteric and theoretical findings of research with tang