Web Directions Podcast

In our efforts to better understand the end users of the sites & applications we design, we generate a great deal of data. That data is useless to us until it has been analyzing and interpreted. This presentation looks at some of the methods & techniques we can use to make sense of user research data in a meaningful & rigorous way. The presentation will look at some of the common types of quantitative data collected during user research, and the statistical analysis methods we can employ to make the most of our data-gathering efforts. The session covers practical examples such as task completion rates, time-to-completion, page view comparison, as well as some basic concepts in statistics. Founder & Principal Consultant at Meld, Steve has over 13 years’ experience in the design and delivery of e-business services. Steve is a well-known practitioner in the area of experience strategy and architecture, writing articles for industry publications and presenting at local conferences. During his career Steve has