Web Directions Podcast

Historically the mobile web has been a terrible experience, but things are starting to change. Really! We are now at the point that the mobile web is becoming easier to access, both on-deck & off-deck, there’s useful & tailored services out there, and killing some time on the train home doesn’t cost more than your weekly train ticket. We’ll check out the latest and greatest in the world of mobile web and what makes them different from the others. We will also cover the important things to keep in mind for making a better mobile web customer experience. Oliver draws on a background in psychology, experience in usability and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions through his consultancy Ideal Interfaces. He has consulted to clients such as Hutchison, Optus, Telstra, ninemsn, Orange, Holden, and Motorola. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile