Web Directions Podcast

With so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$. The session will provide ideas and a "background briefing" to help you answer the question: - why is social media important to my organisation? - what is the ROI for social media? - how can I evaluate which approaches are right for me/my organisation? - what sort of activities can/should I undertake in these spaces? This is not a technical session and although we will briefly touch on some popular sites, the focus will be on how you and your organisation can effectively and authentically engage participants in the social media world. Grant has worked for over a decade in web and media roles, more recently focusing on social media and networking opportunities for non-profits. Grant recently founded Zumio, a consulting business with an emphasis on online strategy development. Since starting Zumio earlier this year Grant has advised a numbe