Cambridge Judge Business School Discussions on Marketing & Strategy
New retailing realities
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:05:48
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Sinopsis
In a post-crisis and interconnected world, successful retailers will need to maximise 'trust' as well as the new buzzword 'recommendation' says David Roth, CEO, EMEA and Asia, The Store – WPP
