Cambridge Judge Business School Discussions on Marketing & Strategy
Don't fight a giant
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:09:50
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Sinopsis
A new study, 'Behemoths at the Gate', offers incumbents strategies to react positively to firms who are muscling their way into a sector through large scale acquisitions. The advice to those already in the market is not to go head-to-head with these incoming giants as few can take them on head-on and win!
