Cambridge Judge Business School Discussions on Marketing & Strategy
A negative 'Kodak moment'
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:11:07
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Sinopsis
Five years ago Dr Kamal Munir, who has followed American company Kodak's fortunes for more than a decade, warned the company that unless it changed its strategy and embraced digital imaging and photography, its days were numbered. A few days ago Eastman Kodak filed for bankruptcy protection in the United States.
