Cambridge Judge Business School Discussions on Marketing & Strategy
Can human behaviour be quantified?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:12:41
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Sinopsis
Rory Sutherland, Vice-Chairman of Ogilvy Group, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how consumers make their choices. What's wrong, he asks, with 'subjectivism'?
