Sunny Side Up

David Raab, Founder and CEO of The CDP Institute discusses the many benefits of Customer Data Platforms for B2B marketers and why there will always be a growing demand for technologies and platforms like CDPs.  About David Raab and The CDP Institute: David is founder and CEO of CDP Institute, which helps marketers make better use of their customer data.  David has been an industry consultant for many years, working with marketers to find and deploy the best technology of the period.  He denies having known Benjamin Franklin personally! Top ten takeaways from the episode: “About 3 weeks ago, we reacted to a great deal of confusion in the marketplace – that was the reason behind The Real CDP Program.” “You’ll be surprised to find many systems call themselves CDPs but don’t have all the capabilities to really be a CDP.” “The need for unified customer data will be with us for a long time.” “CDPs make it easier to deliver on Account-based Marketing/ABM. Specialized CDPs designed for B2B compa