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Ep 40 | B2B Product Marketing Trends with Sophie Asher, Senior Product Marketing Manager at Twilio
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:13:36
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Sinopsis
Sophie Asher, International Product Marketing Manager at Twilio breakdowns key Product Marketing and Go-to Market trends in B2B with us in this conversation. About Sophie: Sophie is an enterprise go-to-market specialist and product strategy leader with proven expertise in creating effective enterprise positioning. About Twilio: Twilio is a cloud communication platform that helps build SMS, Voice & Messaging applications on an API built for global scale. Top ten takeaways from the episode: “In Product Marketing today, there are a couple of different broad trends today. But the focus is increasingly shifting on being more customer-centric when driving decisions.” “I think one of the key sources of data is always around the key customer base – what trends you see in terms of HOW customers use your product, what kind of buyers they are, what industry they belong to – that helps to be a starting point when testing various hypothesis down the road.” “Interactions with your customers and