Sunny Side Up

Tom Treanor, Global Head of Marketing, Arm Treasure Data discusses everything under the sun when it comes to B2B marketing, from what keeps marketers in this segment up at night to better strategies that drive your ABM results!  About Tom As Arm Treasure Data’s Global Head of Marketing, Tom is responsible for driving the overall marketing strategy for Treasure Data’s CDP (Customer Data Platform) and IoT Data Analytics solutions. About Arm Treasure Data Arm Treasure Data is an Enterprise CDP that integrates and uses marketing data from multiple different platforms. Top ten takeaways from the episode: “Customer data is often optimized around a certain function – it’s important today for marketing teams to integrate all this data before using it to understand the customer.” “Marketing today is now driving the conversation in most B2B companies.” “Generation of Account-based focused marketing from all groups, whether its sales or others is an important trend that needs accurate measurement of