Sunny Side Up

Jennifer Pockell Dimas, a marketing leader who was spearheaded business growth in enterprise software companies like Plex, Demandbase before  starting her stint as CMO at Gigster shares interesting techniques to boost your B2B marketing.  About Jennifer  For over 20 years, Jennifer (Jen) has led marketing at high growth enterprise software companies like Plex, Demandbase, Egnyte, Polycom and Hyperion. Currently, as CMO at Gigster, Jen engages with our global customers and prospects about the benefits of digital transformation. She also extends and celebrates the Gigster Talent Network and amplifies the Gigster brand. About Gigster  Gigster provides a quick and easy way to build custom software solutions.   Top ten takeaways from the episode:   1. “How well you create a foundation for a 100% ABM approach is crucial to long-term growth and results.”  2. “You can use various inputs from your data and insights to constantly monitor your prospects and plan appropri