Bloomberg Businessweek

Kraft Heinz Trademarks Lose Value, Message Movies Looking for Oscar, IPOs Will Lead 2019

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Sinopsis

Craig Giammona, Bloomberg News Consumer Reporter, discusses Kraft Heinz writing down the value of some of its best-known brands by $15.4 billion. Anousha Sakoui, Bloomberg News Entertainment Reporter, talks about the socially conscious indie studio Participant Media's bid for Oscar gold. Jeff Grabow, U.S. Venture Capital Leader at Ernst &Young, sees a positive outlook for initial public offerings in 2019. And we Drive to the Close of markets with Jeff Krumpelman, Chief Investment Strategist at Mariner Wealth Advisors. Hosts: Carol Massar and Vincent Cignarella. Producer: Paul Brennan