Alareia Master Class

On today’s episode, one of the leading minds on networking joins Brian on the show to talk about some of the concepts from his book, 7L: The 7 Levels of Communication. Michael Maher talks about the importance of networking and building up referrals. Michael and Brian talk about some of the different levels of communication, and which ones are most important to start building your army of ambassadors.   Key Takeaways:   [2:00] Michael’s book, 7L: The 7 Levels of Communication, is essentially the book on referrals. The information is geared toward helping you attract referrals through communication. He goes over how to use the levels of communication to build your “army of ambassadors.” [3:55] In many industries, people focus on quantity rather than quality. If you build your list with high-level types of relationships, you’ll have a group of real ambassadors for you, rather than a large number of superficial followers. Appreciate your biggest supporters, so you don’t lose them. [8:30] One of the aspects of com