Alareia Master Class

One of Brian’s very first coaches is our guest on the show today. A legend in the industry, Joe McCall is here to talk about strategy, selling lease options, and finding balance in your business. In this episode, Joe talks about what tech platforms he’s using and his new book on lease options, as well as the importance of centering your business around a strong marketing strategy and supporting it with different real estate venues.   Key Takeaways:   [2:05] Joe is known as the “tech guy” in the real estate guru community. He studies tools, software, and websites he can use to run his business. A few of the things he’s digging currently are Zoom, StreamYard, and Restream. These tools help him interact and engage with viewers, even allowing them to view deals in the session together. [5:15] Joe is also big on Zillow and RedFin. Data that was previously only available to Realtors® is now being made available to the public. You can find sold data and listing data for most cities on the platforms. This is a great