Crack The Customer Code

In this episode… An interview with Graeme Newell, expert in emotional marketing and President of 602 Communications. Can you have great customer service but still have a bad customer experience? And what about the opposite? Interview: Graeme Newell Graeme is an expert in emotional marketing. Graeme looks at the best advertisements being done all over the world and indexes those ads by emotional drivers that move people to love brands. In the interview, he shares some samples from his extensive library of advertising clips and analyzes how and why they work. Listen in to hear the samples Graeme shared with us and to see if you can pick out the emotions the advertisement is trying to stir inside of you. And hear why Jeannie LOVES Sephora and Adam and Graeme were gloating about Black Friday! Interview begins at 1:24.   Customer Hero, Customer Zero Adam and Jeannie discuss a very important question organizations should be asking themselves: Can you have a great customer experience if you don’t have a great custo