Crack The Customer Code

Episode 031: Customer Experience Managers, Jeanne Bliss, and Netflix

Informações:

Sinopsis

Do you need a customer experience manager? Best-selling author Jeanne Bliss How Netflix became a Customer Hero SPONSOR MESSAGE Are you mapping your customer journeys but struggling with how to derive value from your maps? Touchpoint Dashboard is a powerful web-based journey mapping platform that makes visualizing, collaborating, and sharing maps so easy to do. Touchpoint Dashboard was purpose built to ensure that your journey maps meet your goals and become the catalyst for change that they were meant to be. Sign up for a free 15-day trial to see how Touchpoint Dashboard can help you understand - and transform - your customer experience. Do you really need a Customer Experience Manager? Jeannie and Adam discuss the pros and cons of adding a specific role around customer experience. Is it really necessary to make change? Or is it just adding to the bureaucracy?  What’s happening in the C-Suite?  Discussion begins at 1:19. Jeanne Bliss, Author, Chief Customer Officer 2.0 Jeanne discusses the 5 Competencies fo