Crack The Customer Code

Thanks to our sponsor, Touchpoint Dashboard!       Does customer experience trump brand in acquisition? Luis Serpa UL (Underwriter Laboratories) Principal, Digital Experience at Underwriters Laboratories Customer Zero: The Cable Industry!     Does customer experience trump brand in acquisition?     Is customer experience more important than brands for long-term success?     A study about what’s more important, customer relationships or brands, reveals customer relationships became more important in the last decade.     Jeannie & Adam discuss how customers have new tools to evaluate the customer relationship, so it’s not just about buying the brand they know.     This conversation brings in all sorts of questions. What do you think? Are brands as important as they used to be? Or do customer relationships trump all?     Discussion begins at 1:30.     Luis Serpa, Principal, Digital Experience, IT Customer Solutions, at UL (Underwriters Laboratories)     Jeannie & Adam talk to L