Crack The Customer Code

33: Global Markets & Erin Wallace from John Deere

Informações:

Sinopsis

Target Canada’s “supply chain disaster” Erin Wallace, Global Manager, Customer Experience, John Deere Poor customer satisfaction is a slippery slope for Wal-Mart!     SPONSOR MESSAGE   Please support our fantastic sponsor, Touchpoint Dashboard!     Are you mapping your customer journeys but struggling with how to derive value from your maps? Touchpoint Dashboard is a powerful web-based journey mapping platform that makes visualizing, collaborating, and sharing maps so easy to do. Touchpoint Dashboard was purpose built to ensure that your journey maps meet your goals and become the catalyst for change that they were meant to be. Sign up for a free 15-day trial to see how Touchpoint Dashboard can help you understand - and transform - your customer experience.     Going global? Tread lightly.     Jeannie and Adam discuss the challenges of going global! Target Canada is a recent example of an unexpected failure. What went wrong?     Jeannie and Adam discuss some of the issues with going big and